NetEnt premiered its live casino product in Lithuania to celebrate the latest milestone in the growth of its NetEnt Live arm.
NetEnt has ventured into the Lithuanian iGaming market following the recent completion of the integration of its live casino games with Betsafe, an online gambling brand owned by Betsson Group.
The recent launch in Lithuania with Betsafe marked another important step in NetEnt’s strategy to continuously grow its live casino stronghold in regulated markets across Europe.
Under a first-of-its-kind partnership for NetEnt, the Swedish online casino content provider will be the only live casino provider with Betsafe in Lithuania for eight weeks and its games will only be available with Betsafe in that market.
News about NetEnt’s partnership with Betsafe and launch in Lithuania emerge after a period of major revamp of the provider’s live casino portfolio. NetEnt Live has in recent months undergone major enhancements in a bid to deliver improved customer experience, including user interface and navigation upgrades for a more intuitive design.
NetEnt Live has also bolstered its existing live casino offering with the addition of new titles and related products, including Auto Roulette Studio and Perfect Blackjack. These two recent additions as well as the rest of NetEnt’s live casino portfolio are now live in Lithuania and available to Betsafe’s players in that market, including a tailor-made branded auto roulette studio.
Great to See Efforts Pay Off
Commenting on their Lithuanian launch, NetEnt Live Director Andres Rengifo said that they have “worked tirelessly over the last year to transform the live casino player experience and it is great to see our efforts pay off with new market launches and market entries.”
Mr. Rengifo went on to say that Betsafe is a major iGaming brand in Lithuania and NetEnt Live values its relationship and co-operation with the Betsson-owned brand. He also noted that they have high expectations for the Lithuanian online gaming market and that they couldn’t have found a “better operator to enter the market with.”
Kaido Ulejev, Commercial Director CEECA at Betsafe, said that they are delighted to be the first Lithuania-facing operator to launch NetEnt Live’s products and that they expect their partner’s games to be a big success with their players in the Lithuanian market.
Mr. Ulejev went on to say that with the recent additions and upgrades to the NetEnt Live portfolio, the provider is “at the top of the market” and they look forward to seeing how NetEnt’s live casino offering progresses.
It was just a few months ago when NetEnt presented its revamped Live Casino Lobby and Mini-Lobby. The new lobby was designed to facilitate players by providing them with a look into all information they might be looking for, including winning numbers, seats, available, bet limits, and number of players.
The lobby features dynamic table tiles that show images of each game’s presenter and the background.